HR Analytics Trailblazers at EA - Analytics in HR

HR Analytics Trailblazers at EA

Some companies are leading the way in doing HR analytics right by turning data into action. When Leonard Dandurand arrived at Electronic Arts Inc. eight years...

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Some companies are leading the way in doing HR analytics right by turning data into action.

When Leonard Dandurand arrived at Electronic Arts Inc. eight years ago, the odds of seeing data analytics within EA HR was about as likely as having a placekicker grace the cover of the company’s wildly popular Madden NFL video game.

Within the past few years, however, data analytics has come alive at Redwood City, Calif.-based EA, a global provider of interactive entertainment software. Dandurand, group director of HR information services and workforce planning, says EA had been slogging along with a combination of an old human resource management system and a custom front end to provide basic transactional services to users.

“While we had no shortage of data about our workforce, reports were limited and difficult to produce,” he says.

As the developer of many of the world’s most well-known digital video games, such as The Sims, EA SPORTS FIFA and the aforementioned Madden NFL, innovation holds a much esteemed spot within the EA culture. Eventually the HR department needed to catch up. Today, EA has morphed into being a serious HR data analytics innovator in managing its highly intelligent, talented — and some might say quirky — workforce.

“We in HR have transformed from a central-services team with a support function to a key strategic adviser,” Dandurand says. “And a good part of it is due to using analytics.”

EA isn’t alone in carving out a place among data-analytics superstars…
Continue reading Tom Stamer’s article here.


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