People analytics can now become a strategic competitive advantage

Companies have been trying to measure their people for many decades. Fredrick Taylor, an industrial engineer, started this trend in 1911 when he published his report Scientific Management, which studied the movement and behavior of factory workers in steel mills. Since then companies have deployed thousands of engagement surveys, studied the characteristics of top leaders, done countless…

Facebook, Amazon, and Apple, Scrutinize Something Most People Overlook: the Words in their Job Postings

“The language a company uses in its job listings can reveal a lot about its culture. Amazon, for example, was much more likely to use the words “maniacal” and “fast-paced environment” in its job listings than other companies.  Some gender-coded words can inadvertently attract more men or more women to apply” One of the hardest…