Marta Pawlak-Dobrzańska is the founder of Great Digital, company offering support in HR analytics, digital HR and communication campaigns for HR departments and start-ups. She is an HR strategist and analyst. As the leader of analytics and research as well as big data teams she had conducted dozens of projects encompassing all the participants in HR processes (employers, candidates and employees of the company). Contact Marta at marta@greatdigital.net or connect with her on LinkedIn.