Eddy Valencia is a New York-based People Analytics expert with 23 years of expertise in the application of HR analytics, business intelligence, data mining, and statistics in multiple industries. Eddy is Founder and director of the on-campus executive master People Analytics Pro (140 hrs-Madrid). He is a prolific blog writer and the author of 2 books: People Analytics. Structured and Unstructured Data for HR Analytics (in English) and Data Coaching (in Spanish).

Segmentation: Divide and Conquer

Brian: You’re all different! The Crowd: Yes, we ARE all different! Monty Python’s Life of Brian Can you segment employees as we do with customers, so that activities like talent development improve and correspond to each employee’s profile? In this post, I show you in a very practical example how we’ve brought a classic marketing…