8 Innovative Ways Companies Are Using Virtual Reality to Recruit - Analytics in HR

8 Innovative Ways Companies Are Using Virtual Reality to Recruit

It’s not Tron, it’s reality—virtual reality (VR) and augmented reality (AR) that is. Once confined to cheesy science-fiction movies, VR and AR have gotten super popular...

It’s not Tron, it’s reality—virtual reality (VR) and augmented reality (AR) that is. Once confined to cheesy science-fiction movies, VR and AR have gotten super popular lately, from the success of video games like Pokemon Go to advances in filmmaking and even therapy.

But one area that AR and VR is really making waves in is recruiting, with lots of companies adopting these technologies to improve their candidate experience, create fun skill-based tests, and show candidates that they’re on the cutting-edge of innovation.

Of course, there’s plenty of ways to wow candidates that don’t involve strapping a goofy-looking headset to their faces. But there’s no doubt that AR and VR can turn heads and add interesting new dimensions to recruiting.

Here are eight companies that have given their hiring process a reality check.

Jaguar teamed up with the Gorillaz to build fun, skills-based recruiting games

The virtual band the Gorillaz might seem like an unlikely gateway to recruiting (unless they need staff at Feel Good Inc.), but Jaguar disagrees. The car company has joined forces with the enigmatic band in an effort to fill more than a thousand electronics and software engineering roles.

To do this, it’s launched a free mixed reality app (available through iTunes and Google Play). Candidates using the app learn about the nuances of electric vehicles and play engaging but demanding code-breaking puzzles. According to Jaguar’s press release, these games “test their curiosity, persistence, lateral thinking and problem solving skills.”

This unusual approach has two huge immediate benefits. Candidates who enjoy the games and are impressed by Jaguar’s inventive approach are more likely to go on to apply through traditional methods. Meanwhile, those who perform exceptionally at the code-breaking games are fast-tracked through the recruiting process.

Click here to continue reading Samantha Mclaren’s article.


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