The AIHR Story

We live and breathe People Analytics.

At AIHR we believe there is a much smarter way to make people-related decisions. A more strategic way that drives better outcomes for both the organization and its employees. This is what we’re passionate about. It is our mission to help HR professionals all over the world apply this technique. We are specialized in People Analytics (also known as HR Analytics). People Analytics is about leveraging the power of data to identify the relationships between HR practices and business outcomes in order to make better, evidence-based decisions. We’re excited about sharing our knowledge of HR analytics through our AIHR blog and our online courses in the AIHR Academy.

Our founding

AIHR was founded by Erik van Vulpen and Nando Steenhuis in June 2016 as a blog. The intention was to teach HR professionals all over the world about People Analytics. After launching the blog, we quickly started to experience the astronomical appetite for people analytics. In two years’ time, the website grew from just a couple of visitors a day to over 80,000 visitors a month, making AIHR the leading online platform for People Analytics, globally.

AIHR Academy

As soon as we got early traction, we received an increasing number of inquiries about training in HR analytics. Our readers didn’t want to just read about it, they wanted to do it themselves.

Because of the lack of available, hands-on courses, we decided to get involved ourselves. We created some of the first online training courses in People Analytics and later transformed this offering into the AIHR Academy. The Academy offers different courses, ranging from more generalist courses focused on doing analytics or heading an analytics team, to very specialized courses about data integrity, organizational network analysis, and advanced HR analytics.

Growth & Academy


Since its launch, AIHR has grown into a global platform that has attracted more than 950,000 visitors with well over 2,000,000 page views in 2018 alone. AIHR is seen as a leading brand and a key innovator in the People Analytics space.

The AIHR team has also rapidly expanded from two founders to 12 dedicated professionals, located in our HQ in Rotterdam and our office in Paris. All of us are set on boosting the strategic impact of HR professionals worldwide.

Together with a blog squad of subject matter experts, Academy instructors, researchers, and practitioners we are working to write some of the most practical articles out there and produce courses that help HR professionals develop skills that advance their organization and their career.

Our customers

We believe that connecting with our readers is vital to understanding their needs and creating the content and resources that will help them move forward in their journey. Every day we reach out to our new subscribers and learn from their experiences to offer even better solutions.

Through the AIHR Academy, we have helped over 2,200 individual professionals launch or advance their career in this exciting field. We’re also very proud that our courses have received an average NPS of 8.8. Our alumni work for the most part at organizations with at least 10.000 employees that represent some of the best-known brands in the world. On top of the individual programs, we also help organizations build a data-driven culture by training their entire HR staff on the basics of data-driven HR.


We are AIHR, nice to meet you!

Nando Steenhuis


Erik van Vulpen


Eline Becht

Onboarding Specialist

Bastiaan Stokkel

Curriculum Manager

Andrea Ochoa

Customer Excellence

Ty Letang

Social Media Specialist

Raul Deiana

Sales Manager

Huy Trinh


Emilia Lehojarvi

Operations Manager